illustrator/graphic designer
sophie.chen008@hotmail.com
Instagram: bysophiechen
illustrator/graphic designer
sophie.chen008@hotmail.com
Instagram: bysophiechen
Branding
Lookbook Design
2025
Client: Design Brief
Branding, Lookbook Design
Instagram: Post Link
EKEN is a Scandinavian furniture brand inspired by the beauty of oak. Blending natural materials with minimalist design, EKEN creates functional pieces crafted with care to bring simplicity and durability to modern homes.
This project features two main components: Brand Identity and Product Lookbook design. To capture Scandinavian aesthetics, we created a dual visual approach. For the lookbook, the photographic style is used to emphasise the furniture's textures and details. On digital platforms such as social media, minimalist illustrations with artistic forms and bold colour blocks are employed to express the brand spirit.
––
艾肯（EKEN），是一个源自斯堪的纳维亚的家居品牌，其设计灵感汲取于橡木的天然之美。品牌秉承自然材料与极简主义，专注于打造功能与耐用兼具的家居产品，将简约而恒久的品质融入现代家居生活。
本项目涵盖品牌形象与产品型录两大设计板块。为展现斯堪的纳维亚风格，我们构建了两种并行的视觉策略：在型录中，采用沉浸式摄影，聚焦于家具的质感与细节；在社交媒体等数字平台，则运用极简插画，以富有艺术感的形态与大色块，传递品牌精神。
©2025 Sophie Chen