illustrator/graphic designer
sophie.chen008@hotmail.com
Instagram: bysophiechen
illustrator/graphic designer
sophie.chen008@hotmail.com
Instagram: bysophiechen
2025
Client: Design Brief
Branding, Label Desigb
Instagram: Post Link
Nalu is a yoga and pilates wear brand designed for balance and flow. Inspired by the body's core, each piece is crafted to offer supportive, high-quality comfort. Nalu provides clothing that moves with you, bringing confidence to every practice.
For the brand identity, the concept of balance and flow is expressed through a logo featuring transitioning line thickness, symbolising the elongation of the body. The soft apricot pink hue amplifies feminine strength and energy.
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Nalu是一个为平衡与流动而设计的瑜伽和普拉提服饰品牌。受到人体核心的启发，每一件产品都经过精心打造，提供支撑性强、高品质的舒适体验。Nalu的服饰随身体而动，为每一次练习注入自信。
在品牌形象方面，平衡与流动的概念通过标志中过渡变化的线条粗细来呈现，象征着身体的伸展。柔和的杏粉色强化了女性力量与活力的表达。
©2025 Sophie Chen